#1 St. Patrick's Day Priority - Avoid Being Pinched

Tradition Dictates Those Celebrating St. Patrick's Day Must Work Green Into Their Outfits, Online Retailer Rises to Meet Demand

FOSTER CITY, CA March 6, 2007 - With millions of people worldwide planning to celebrate St. Patrick's Day on March 17th online retailer CafePress today announced a program to help the green wardrobe challenged avoid the dreaded St. Patrick's Day pinch. Beginning on March 1, 2007 CafePress will launch a special St. Patrick's Day online shopping page featuring more than two-thirds of a million St Patrick's Day themed products. Shoppers can visit www.cafepress.com to choose from the seemingly limitless options ranging from T-shirts and beer steins, to hats and dog t-shirts.

With a host of yearly St. Patrick's Day traditions ranging from parades and green beer to incorporating the green clothes into your wardrobe and dining on corned beef and cabbage, one tradition stands out - the St. Patrick's Day pinch. Although the original source is unclear, it's believed to have started when school children began the tradition of pinching other children who failed to wear green on St. Patrick's Day. Today the tradition is widely known and practiced by school children and adults alike, resulting in a prevalence of green clothing, or clothing featuring green designs, for those who celebrate the holiday.

"It's been reported that over 93 million people planned to celebrate St. Pat's Day in 2006, 84% of whom planned to wear green, we think this is a desperate avoidance of the dreaded St. Pat's day pinch, and this year we want to help," explains CafePress CEO and co-founder Fred Durham. "With over 600k different products to choose from there should be something for everyone! If all I need to do is wear a green t-shirt to avoid the shame and pain of a new St. Pat's Day bruise you'd better believe I'll be wearing one while sipping a green beer and holding a shamrock. I hope others will follow suit."

Shoppers wishing to avoid the dreaded St. Patrick's Day pinch are encouraged to visit CafePress.com for all their pinch-proof shopping needs.

About CafePress
CafePress.com is the leading online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress.com has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress.com is a growing network of over 3 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.

Media Contact:
Marc Cowlin
650.655.3039