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August 7, 2002

CAFEPRESS.COM UNVEILS PREMIUM SHOPS SERVICE

New Member Service Creates Robust Online Commerce Experience for Sellers and Buyers Alike

San Leandro, CA, August 7, 2002 - CafePress.com, the leading marketplace for selling and buying products direct from the creator, today unveiled Premium Shops, a robust online commerce service. For as little as five dollars per month, members who join Premium Shops are provided with new features, enhanced tools and greater flexibility to create fully customizable online stores. CafePress.com's beta test of Premium Shops has already translated into over 1,000 member sign-ups.

In just a few simple steps, the service enables members to create online shops to reflect their own business needs and personal style. For those members with existing stores, Premium Shops allows them to customize the store and shopping cart to match their Web site.

"Whether you are a seller or a buyer, Premium Shops is designed to create the ultimate online commerce experience," said Maheesh Jain, VP and co-founder of CafePress.com. "By arming our sellers with more features and tools, they in turn are able to provide a richer shopping environment for their customers which should ultimately lead to an increase in product sales."

    Features and Tools Members can Take Advantage of Include:
  • Multi-Page Store Categories: Creating multi-page stores with a variety of category and sub-category pages. For example, members can organize stores by product type or design categories.
  • Unlimited Product Quantity: Offering an unlimited amount of products on their stores.
  • Variety of Product Colors and Print Sizes: Offering customers products in a variety of colors and larger print sizes on apparel.
  • Exclusive Products: Providing customers with the option to buy exclusive products.
  • Sales and Marketing Tools: Utilizing Premium Shops' sales and marketing tools to monitor product sales and consumer traffic on their online stores.

For additional information on the Premium Shops service, users can visit the following Web site: http://www.cafepress.com/cp/info/sell/premium.aspx

About CafePress.com

Founded in 1999, San Leandro, CA-based CafePress.com is the Web's leading marketplace for selling and buying products direct from the creator. Featuring over 450,000 consumer-run stores, and over 35 corporate stores, CafePress.com manages every aspect of doing business online, including online storefront development and management, product manufacturing and sourcing, fulfillment, and customer service. Organizations utilizing CafePress.com's services are able to generate new streams of bottom-line revenue and build community through creative merchandising with no upfront cost. Current investors include PacRim Venture Partners, New Millennium Partners, Staenberg Private Capital, LLC., and a number of individual investors.

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