One Man's Homeboy is Another Man's Comrade

SAN MATEO, CA April 29, 2009 - The Obama administration hits its 100-day mark this week, and with it comes a million-merch march in protest. By Spring of 2008 our Meter told us that Obama was resonating positively with voters, and with over 2 million Obama products by voting day it was clear that the T-shirt election was a landslide. Post-election, the biggest change we've seen is vocal policy opposition to the Obama administration.

Almost a million products showcase colorful criticism of some key Obama policy decisions, with the stimulus package and the bailout plans being the most common points of contention. Those who prefer bigger picture critique are also fond of socialism/communism designs - also a theme applied to Hillary Clinton in the primaries.

Despite that recent trend, though, the merchandise still tells us that America is still largely in favor of the new President. From superhero to homeboy, pro-Obama T-shirt designers have made their voices heard through 3.7 million Obama products. From Obama Mama to the simple (and not-so-simple) O, Obama fans have stayed true to the messages they sported during the election season.

Whatever your take on the new management, one thing's for certain: the Obama administration has given voice to a new generation of American patriots. Some of them are celebrating with cheers; the others are throwing tea parties.

About CafePress Cultural Barometer™ Report
CafePress is the world's biggest destination for self-expression through merchandise and the leader in user generated commerce. With over 11 million shoppers monthly coming to Cafepress to buy or create merchandise that reflects their interests, passions, beliefs and affiliations, it's a real-time reflection of the things people truly care about. We've created the Cultural BarometerTM Report to share some of the more interesting, obscure, newsworthy, overwhelming, and just plain funny trends that come to our attention via the almighty T-shirt.

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Media Contact:
Kimberly Youngstrom
212.221.1713
kyoungstrom@kaplowpr.com
Marc Cowlin
650.655.3039