Obama's Nobel Peace Prize Ignites an Unprecedented Uproar of Conflicting Popular Opinion at CafePress - A CafePress Cultural Barometer™ Report
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SAN MATEO, CA October 14, 2009 - From "Nobel? No Way," to "Peace, Love, Obama," CafePress, the world's biggest destination for self-expression through merchandise, has witnessed an unprecedented response to Obama's Nobel Peace Prize. As the Nobel committee staunchly stands behind their decision, public opinion flares wildly on both sides. To date the CafePress community has brought over 6,000 unique Obama Nobel Peace Prize related products to life - 57% supporting and 43% opposing the prize.
Perhaps more significant is the intuitive insight of the CafePress community. Beginning with the 2008 Obama Presidential campaign, working through the inauguration and leading up to today, Obama has always been the candidate for peace on CafePress. Customers have flocked to merchandise featuring the iconic Obama "O" transformed into a peace sign and messages of "hope" and "change." This merchandising phenomenon may predict the ongoing impact of the prize on Obama's presidency, and his role as a world leader. The overwhelming sensation on the site is that Obama will be the President to bring about peace.
With Obama pre-prize peace designs on over 184,000 products; the CafePress community of 6.5 million users provided powerful foreshadowing of the Nobel Committee's decision. In contrast, a search for peace related President George W. Bush merchandise delivers ironic messages of war and impeachment.
As such, CafePress has become an interesting Cultural Barometer of popular sentiment.
As the battle of public opinion continues to accelerate, both Americans and those around the world are not only wearing their sentiments on their sleeves, but also inserting themselves into the impact of this historical moment by making bolder, louder statements through t-shirts and other merchandise!
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About CafePress Cultural Barometer™ Report
CafePress is the world's biggest destination for self-expression through merchandise and the leader in user generated commerce. With over 11 million shoppers monthly coming to Cafepress to buy or create merchandise that reflects their interests, passions, beliefs and affiliations, it's a real-time reflection of the things people truly care about. In April of 2009 CafePress created the Cultural Barometer� Report to share some of the more interesting, obscure, newsworthy, overwhelming, and just plain funny trends that come to our attention via the almighty T-shirt.
Learn more about CafePress at http://www.cafepress.com or on their international sites in Australia (http://www.cafepress.com), Canada (http://www.cafepress.com) and the United Kingdom (http://www.cafepress.com).
Media Contact:
Kimberly Youngstrom
212.221.1713
kyoungstrom@kaplowpr.com
Marc Cowlin
650.655.3039
