CafePress Expands Global Reach to UK, Canada and Australia
Local Currency and Expanded Shipping Options Make Shopping Easier for Users in the UK, Canada and Australia
SAN MATEO, CA November 18, 2008 - CafePress, the leader of user-generated commerce, today announced the launch of its international expansion strategy. As a concerted global effort, phase one brings the CafePress marketplace to the United Kingdom, Canada and Australia. These international communities can now view prices in their local currency, benefit from new and speedier shipping options and view designs and products relevant to their respective locales.
Launched in 1999, CafePress allows its users the opportunity to design, buy and sell expressive merchandise such as T-Shirts, Mugs and Bumper Stickers. Widely known for its T-Shirt sales, CafePress offers one of the world's largest selections of user-designed products bought, sold and shipped worldwide.
Through this global expansion, international CafePress users in the UK, Canada and Australia can bring their unique, creative designs to like-minded communities - and then share in the revenue generated from sales of their masterpieces. Based on the location of the user CafePress, will serve up the appropriate local currency and content. Users will also have the ability to easily switch from one country to another through a convenient drop-down navigation bar.
"As our business expands to new markets, it has become increasingly important to focus on the needs of our international fans," explains CafePress Vice President of Marketing Amy Maniatis. "By combining local currency, expanded shipping options and appropriate merchandise, we hope to augment our already extensive overseas exposure."
Future international expansion phases promise to bring an even broader range of countries served by CafePress, and additional shipping options.
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About CafePress
CafePress is the leader in User-Generated Commerce and offers sellers turnkey e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.
For more information visit CafePress at www.cafepress.com.
Media Contact:
Kimberly Youngstrom
212.221.1713
kyoungstrom@kaplowpr.com
Marc Cowlin
650.655.3039
