Viral Video Phenomenon Charlie the Unicorn a Real-World T-Shirt Success - A CafePress Cultural Barometer™ Report

SAN MATEO, CA June 4, 2009 - Charlie the Unicorn - the viral video phenomenon that started with a sardonic Unicorn, his two friends and an ill-fated trip to Candy Mountain - has emerged as a hit on CafePress.com, the world's largest online destination for expressive merchandise. The original video installment was re-uploaded thousands of times on YouTube; filmmaker FilmCow has now followed with two sequels, the most recent of which has earned over 3.5 million views in its first month.

Adding to the pop culture phenomenon, Charlie has also become a hit on CafePress with Charlie the Unicorn T-shirts ranking amongst its most popular products. Featuring artwork inspired by the online cartoon and inside jokes from all three installments, Charlie merchandise has shown that fans are more than happy to sport their support for this offbeat online entertainment franchise.

Given the quirky, insider nature of Charlie the Unicorn's appeal, perhaps it's only appropriate that the T-shirts reflect that "in the know" attitude by focusing on random characters and statements from the series, such as "We're Going to Candy Mountain, "Nooooo... Fugu!" and "Grab onto our tongues." Charlie himself is a minor character when it comes to merchandise, though he does make an appearance here and there with his pals.

If Charlie fans are on to a new Unicorn trend it's no surprise that CafePress designers are already on top of it, having designed over 125,000 unique Unicorn products; available today.

About CafePress Cultural Barometer™ Report
CafePress is the world's biggest destination for self-expression through merchandise and the leader in user generated commerce. With over 11 million shoppers monthly coming to Cafepress to buy or create merchandise that reflects their interests, passions, beliefs and affiliations, it's a real-time reflection of the things people truly care about. We've created the Cultural Barometer™ Report to share some of the more interesting, obscure, newsworthy, overwhelming, and just plain funny trends that come to our attention via the almighty T-shirt.

For more information visit CafePress at www.cafepress.com.

Media Contact:
Kimberly Youngstrom
212.221.1713
kyoungstrom@kaplowpr.com
Marc Cowlin
650.655.3039