Back to School � Avoiding Big Box Retailers and Crowded Malls While Staying Cool

FOSTER CITY, CA July 24, 2007 — With Back to School (BTS) quickly approaching, parents worldwide are asking an age old question: How do I shop for Back to School products without the drama? It's true, finding the perfect products for your child's unique style and personality can be a challenge. While a majority of shoppers will head into the wild world of big-box retail, crowded parking lots, and generic style, many are finding an alternative in CafePress.com. Featuring 100% user designed products; CafePress.com allows parents and kids to choose from almost 500,000 unique BTS products sure to express individuality -- all without breaking the bank and only a mouse click away.

Just how big is this shopping season? In their Consumer Intentions and Actions 2006 study BIG Research proved the numbers speak for themselves:

• Total spending on clothing and accessories was $7.6 billion in 2006, and an average BTS consumer spent about $228 on these items
• The 18-24 age group spent the most on BTS items last year, with the average spending exceeding $650
• Online spending is showing increases. Last year, 15.2% of consumers shopped for BTS items online

At CafePress.com there's something to suit the unique style and budget of any family. Shopping for the basics has never been easier or offered this much diversity! Ranging from T-Shirts to Custom Journals, Sweatshirts to Messenger Bags, shoppers are sure to be delighted with thousands of unique products to choose from.

And, if parents and kids can't find the perfect products, CafePress.com allows them to custom design a T-Shirt, Cap, or Bag featuring their own art or designs with the click of a mouse, without ever having to hit a mall.

For more information or high-resolution artwork please contact Sara Doepke at 650-655-3039 or pr@cafepress.com

About CafePress
CafePress.com is the leading online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress.com has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress.com is a growing network of over 4.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.

Media Contact:
Marc Cowlin
Sara Doepke
650.655.3039