Self-expression Reaches New Levels As CafePress.com Catalog Surpasses 22 Million Unique Products
CafePress.com Ends 2005 With Record Product Count and Lands Consistently in Alexa's Top 500FOSTER CITY, CA January 10, 2006 - CafePress.com, the leading online marketplace offering sellers complete e-commerce services to independently create and sell a wide variety of products, announced today a 300% increase in its overall product catalog in 2005. Ending 2005 with 22,412,483 unique user-designed products CafePress saw an average of 45,787 items added daily. In addition to incredible growth in product offerings, CafePress found itself consistently landing within the Top 500 Sites on Alexa's ongoing ranking of web traffic, and is currently listed in the top 20 of all shopping sites.
CafePress is a marketplace of self-expression consisting entirely of user created merchandise commonly used by artists, current websites, and bloggers looking for a way to monetize through retail products. Using easy to follow online instructions, CafePress Shopkeepers are given the tools needed to Create & Sell over 80 unique products featuring their artwork, photography, designs, political views, humorous quotes, and more. In the design process the Shopkeeper chooses a retail price for each item, and the difference between this price and the CafePress base price is the Shopkeeper's profit made for each item sold. Using revolutionary print-on-demand technology the Shopkeeper's merchandise is not printed or created until an online order is placed. At the point of an online sale, CafePress.com produces the product in one of its two production facilities, ships the merchandise, handles all billing, and customer service.
"The number 22 million amazes me for a few reasons," explains CafePress.com co-founder and Vice President of Business Development Maheesh Jain. "First, is the massive increase over last year, the addition of products in 2005 breaks down to over 45,000 new products everyday! Second, the population of Australia is about 20 million; we have enough products to sell every resident a different product. Add to that our traffic ranking on Alexa and I can't imagine ending the year on a more positive note."
Alexa is a user based tracking of web traffic. By installing a toolbar within an Internet browser users' web activity is tracked and ranked. Boasting over 10 million toolbars, Alexa traffic rankings represent the largest and widely accepted tools for measuring and comparing overall Internet usage. CafePress.com ended the year with a three-month average rank of 352 for all web traffic, and landed at number 15 for all shopping sites. More information about Alexa and current traffic information for CafePress.com can be found at www.alexa.com.
At the end of 2004 the CafePress catalog contained 5.7 million unique items, doubling the offerings of 2003. CafePress has over 1.1 million unique, independently owned shops and is consistently listed in the top 500 Alexa Ratings for all web sites. To browse the seemingly endless CafePress.com catalog visit www.cafepress.com.
About CafePress.com
CafePress.com is the leading online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress.com has empowered individuals, organizations and businesses to create buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress.com is a growing network of over 2.9 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.
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Media Contact:
Marc Cowlin
CafePress.com
(650) 655-3039
